Privacy & Terms
Effective June 2026
Your words stay yours. No ads, no selling, no exceptions.
The short version
Lyf Coach is a private space to think. We collect only what we need to give you a coach that remembers you, we never sell your data or show you ads, and you can export or permanently delete everything whenever you like. The longer text below spells out exactly how it works — in plain language, not legalese.
Lyf Coach is not therapy or medical care
Lyf Coach is a supportive space to reflect and think things through. It is not a therapist, doctor, or counsellor, and it is not a substitute for professional medical, mental-health, legal, or financial advice. It cannot diagnose or treat any condition.
It is also not an emergency service.If you’re in crisis or thinking about harming yourself, please contact your local emergency number or a crisis line, or reach out to someone you trust — Lyf Coach can’t help in an emergency.
Who Lyf Coach is for
Lyf Coach is for adults — you must be 18 or olderto create an account. It isn’t designed or tested for children, and we don’t knowingly collect data from anyone under 18. If a younger person needs support, a guardian-managed product is the right place, not this one.
What we store
- Your account— your email address and a securely hashed password (and, if you set one, a hashed PIN). That’s how you sign in.
- Your conversations— kept so your coach has continuity and memory between sessions. They belong to you.
- How you use the app— basic usage counts (like how many conversations you’ve had this month) so we can apply your plan’s allowance.
- Basic technical logs— things like your IP address and the page visited, kept briefly to keep the service secure, prevent abuse, and understand rough traffic. These don’t contain your conversations.
- Billing— handled entirely by Stripe. Card details go to Stripe, never to us; we only see your plan and its status.
How your conversations are used
Only to power your coach — to understand context and respond well. We do not sell them, use them for advertising, or share them with anyone outside the services that run the product. To generate replies (and to turn voice notes into text, if you use that), your messages are sent to our AI providers under their API terms; your conversations are not used to train their public models.
Who helps us run it
We keep the list of companies we rely on short, and each only handles the slice of data it needs:
- Anthropic— generates your coach’s responses (API terms; not used to train public models).
- OpenAI— transcribes voice notes to text, only if you use voice.
- Supabase— our secure database and file storage.
- Stripe— payments and card handling.
- Resend— sends account emails, like verification links.
Security & encryption
Your conversations are encrypted at rest (AES-256) and everything travels over an encrypted (HTTPS) connection. Access is tightly limited and we treat your conversations as the private things they are.
We want to be honest about one thing rather than overclaim: because your coach has to read your messages to understand and remember you, this is not end-to-end encryption. The service — and the AI provider that writes the replies — can process your messages to make the product work. What we promise is that we never sell them, never use them for ads, and never use them to train AI. No system is perfectly secure, but we hold a high bar and will tell you promptly if anything material changes.
How long we keep it
We keep your data for as long as your account is open. When you delete your account, your conversations and personal data are erased right away. We retain only minimal operational records (for security and abuse-prevention) that don’t contain your conversation content.
Your controls & rights
- Clear history— wipe the conversation on your device from Settings at any time.
- Delete everything, instantly— in Settings, confirm with your password and we permanently remove your account and all its data straight away. No email, no waiting.
- Export your data— email us from your account address and we’ll send you a copy of what we hold.
- Access or correct— you can ask what we have about you and have it fixed. Depending on where you live, you may have additional rights under laws like the GDPR or CCPA; email us and we’ll honour them.
Plans & billing
The Free plan needs no card. Paid plans are billed monthly through Stripe and you can cancel anytime— access continues to the end of the period you’ve paid for. Each plan includes a monthly allowance of full-depth conversations; when it’s used, your coach continues on a lighter model with the same memory until your next cycle.
Using Lyf Coach
A few fair-use basics. Please use Lyf Coach for your own personal reflection, and don’t use it for anything illegal or harmful, or try to attack, overload, or break the service. Keep your login details to yourself.
Lyf Coach is provided “as is”, as a supportive tool. It can sometimes be wrong, and it may occasionally be unavailable. Use your own judgment — especially for important decisions — and, as above, treat it as a place to think rather than a source of professional advice. To the extent the law allows, we aren’t liable for indirect or consequential losses from using the product. You can close your account at any time, and we can suspend accounts that abuse the service or these terms.
Changes & contact
If we change anything that affects you, we’ll update this page and the effective date. Questions, requests, or anything at all — reach us at support@lyfcoach.co.